A haven for ladies such as Just Jewels, is best kept in the hands
of ladies themselves.
Just Jewels' glitter and glamour comes not just from the gems that
you will find in its collection, but also from the ladies who are its inspiration
and driving force.
Mrs. Edna Lhuillier
A Gem of An Idea
Credited for bringing to the country the novel concept of "gold and diamonds by
the gram" is Mrs. Edna Lhuillier. The concept is patterned after the "by the gram"
concept of selling made famous by the stalls on New York's 47th Street. This retail
concept was first introduced in 2005 during the inaugural of the first Just Jewels
store at the Glorietta 4, Makati City. Since then, other Just Jewels
stores have opened their doors to allow more jewelry lovers to enjoy this novel